Sustainable streetwear brand Broken Planet has once again proved its mettle with the release of its latest collection, "Falling Stars." Dropped on Sunday, June 2nd at 8 PM GMT, this highly anticipated summer lineup promises to blend innovation with the brand’s signature aesthetic.
The commitment to sustainability is central to the Broken Planet ethos. Founded by partners Lukas Žvikas and Indrė Narbutaitė during the COVID pandemic in 2020, the brand has quickly grown, boasting over 300,000 customers worldwide and a substantial social media following. Their approach to fashion prioritizes recycled materials and limited production runs, mitigating waste and environmental impact. This commitment is as much a part of their identity as their bold designs and high-quality garments.
Breaking Planet has already had a historic year in maintaining the momentum of 2024. The brand’s meteoric rise has seen it become a staple in global streetwear culture, driven by its limited-edition releases that have quickly sold out. The success of their previous capsule collections—‘Out of Service’, ‘Broken Hearts’, and the expansive ‘Space Trails’—has solidified Broken Planet’s status. Notably, their collaboration with D-Block Europe, which resulted in a chart-topping album in the UK, has further propelled their prominence.
The "Falling Stars" collection's Innovative Summer Staples feature some of the cherished BP designs along with some intriguing new additions. The inclusion of black denim jeans, jorts, and a jacket marks a significant expansion into versatile, everyday wear. The line also continues Broken Planet’s foray into womenswear, initiated with the ‘Space Trails’ drop. This summer, women can look forward to a matching NFL bikini, top, and skirt, reflecting co-founder Indrė Narbutaitė’s commitment to incorporating unique womenswear into the brand’s offerings.
Additionally, the collection debuts BP’s first mesh jersey and matching shorts, reinforcing their dedication to innovation. Fans of the brand will also appreciate the return of iconic graphic-heavy, typography-centric designs that have become synonymous with Broken Planet.
The London-shot lookbook for "Falling Stars" pays homage to the city that inspired the brand. It captures the essence of a London summer, intertwining urban vibrancy with the brand’s raw and edgy style. This homage is not only a nod to the city’s influence but also a celebration of Broken Planet’s roots and its journey to global recognition.
Broken Planet's breaks Boundaries with Collaborations and Celebrity Endorsement. The partnership with D-Block Europe allowed them to venture into new cultural spheres in addition to achieving success as a band. The brand has been seen by numerous celebrities, enhancing its visibility and desirability. From football star Jude Bellingham and rapper AJ Tracey to pop sensation SZA and media personality Maya Jama, these high-profile endorsements have helped cement Broken Planet as a leading name in streetwear.
Broken Planet’s Fashion with a Conscience
dedication to sustainability goes beyond the use of recycled materials. The brand emphasizes ethical production practices, ensuring that its manufacturing processes are environmentally friendly and socially responsible. This holistic approach to sustainability helps set Broken Planet apart in an industry often criticized for its environmental impact.
Narbutaitė’s vision embraces Diversity and Self-Expression for the brand including a strong emphasis on inclusivity and self-expression. The "Falling Stars" collection embodies this ethos by offering pieces that cater to a diverse audience, including an expanded womenswear line. The collection encourages wearers to embrace their individuality and make bold fashion statements, reflecting the brand’s belief in confidence and self-expression.
Broken Planet’s "Falling Stars" collection is more than just a summer drop; it is a testament to the brand’s steadfast dedication to style, innovation, and sustainability. With high-profile endorsements from the likes of Jude Bellingham, AJ Tracey, SZA, and Maya Jama, Broken Planet continues to redefine streetwear with each release. As they forge ahead in 2024, "Falling Stars" is poised to further elevate their status in the fashion world, solidifying their reputation as pioneers of sustainable streetwear.
