Some stories are told, but the best ones are felt. That’s exactly what Family Inc. is about—capturing the raw, unfiltered moments that make creativity come alive. Founded by Deniyi Mayowa and Ademola Falomo, Family Inc. is more than just a collective; it’s a movement redefining how we see the process behind the art. With The Creators Playlist, they’ve built a space where the fast rising architects of creative culture—filmmakers, designers, artists, photographers—have the spotlight shine on them. The show peels back the layers, spotlighting the creative process in all its unpredictability and magic.
In this exclusive with Deeds Magazine, we dive into the origins of Family Inc., the heartbeat of their latest episode featuring Ayanfe, and the raw, unfiltered passion driving their mission. Ahead of the premiere, we sat down with Family Inc. and Kewa Oni, who directed this episode, to break down the vision behind the Creators Series, what makes the Ayanfe episode different, and why storytelling like this matters now more than ever.
Deeds Magazine: How did you start Family Inc., and what’s the story behind the name?
Family Inc: Over two to four years, we were both individually doing our thing. Then we realized we had the same bigger vision beyond just freelancing. One faithful day, we decided to start something, and in less than a minute, we settled on the name. We had options, but then someone said, Let’s call it Family. It made sense because, at that point, we weren’t just collaborators—we were like brothers. I spent so much time at Ademola’s place whether we were filming or not. That simple realization sealed it. It just clicked. We weren’t just a group of creatives making videos; we were a community. A family. That name carried the weight of everything we built together. Hence the birth of Family Inc.
Deeds Magazine: Can you tell us about the Creators Series and what inspired its creation?
Family Inc: We started as two people coming together—like brothers—spending long nights filming, running around guerilla style for days. We realized we shared the same vision when it came to visuals. It wasn’t just about making videos; it was about creating something bigger for filmmakers and creatives. With the Creators Series, we want to give an insight into the process of different creators, highlighting some of the struggles that come with pursuing their creative journey and the role the community plays on the said journey.
Deeds Magazine: You’ve already released three episodes on Creators Series. What has the response been like so far?
Family Inc: The response has been very satisfying. Each episode unlocked something new—people weren’t just watching a video; they were experiencing something fresh. No clichés, just real creative energy. Every episode feels like the start of something bigger. Even if it’s just a captured moment, the energy is contagious. It makes you realize that celebrating the creative process is just as important as the final output.
Deeds Magazine: How do you select the creatives featured on Creators Series?
Family Inc: It comes down to mutual respect—working with people we already have a relationship with. Even when timelines clash, that understanding keeps the process smooth. It’s about knowing that we share the same creative spirit. And even if we haven’t worked together before, if they genuinely love Family’s work, that’s a green light. We’re building a community of filmmakers and creatives who understand that the process is as valuable as the final product.
Deeds Magazine: What makes this latest episode with Ayanfe so special?
Kewa Oni: Ayanfe’s episode is like a personal story—more than just an introduction. It captures her playful energy, small details about her that tell the bigger story. It’s like watching a snippet of a movie about someone’s life. The creative energy, the raw conversation, the playful vibe—it all blends into something real, and we hope our audience has as much watching it as we had making this episode.
Deeds Magazine: How does Ayanfe’s story fit into the larger narrative you’re building?
Family Inc: It fits naturally. From the start, we weren’t just making videos—we were capturing the raw creative process. Ayanfe’s journey continues that tradition, showing that each creative, each experience, contributes to the bigger picture.
Deeds Magazine: What can viewers expect from this episode?
Kewa Oni: Expect real moments—raw conversations, it’s playful, spontaneous, and full of unexpected insights. It’s like watching a horror film in its rawest form—unfiltered, intense, but deeply engaging.Â
Deeds Magazine: Where do you see “Creators” Series going from here?
Family Inc: It’s evolving with every episode. We’re continuously pushing boundaries and exploring new ideas that deepen our storytelling. For us, it’s about building communities—independent filmmakers and creatives working for passion, not just money. Seeing young directors and fresh talents come forward is what excites us the most.
Deeds Magazine: Any dream guests or collaborations coming up?
Family Inc: We are open to working with anyone who brings genuine passion—directors, photographers, musicians. It’s not about big names, just authentic stories. Creators Series isn’t just a project—it’s becoming a movement, and this Ayanfe episode is proof of that. It’s fresh, it’s real, and it brings us even closer to the artists shaping our culture. With every episode, Family Inc. keeps showing us that creativity isn’t just about the final product—it’s about the process, the banter, the unexpected moments that make it all come alive.
The episode droped at 4PM Today, that means if you are reading this, you should head to YouTube right now to go watch the episode!!! Stay locked in to Family Inc.’s social channels for future updates on Creator Series and to see what they are up to these days!
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