As we close the curtain on 2024, we took a moment to reflect on the new wave of creatives redefining art, music, fashion, and culture on a global scale. From talented designers reshaping streetwear to visual artists breathing fresh perspectives into classic mediums, these individuals are at the forefront of innovation. In this piece, we spotlight 100 visionary talents who are pushing boundaries, uplifting communities, and carving out space for a more inclusive creative future. Meet the Deeds top 100 creatives of 2024:
TJ Sawyer
TJ Sawyer is a Creative Director, known for his innovative approach to brand storytelling and conceptual design. He has collaborated with emerging labels to push creative boundaries in visual campaigns.
Mowalola
Mowalola is a Creative Director & Fashion Designer, known for her bold, subversive designs that merge Nigerian heritage with contemporary London style. Rapidly recognized for her avant-garde pieces worn by celebrities like Kanye West and Naomi Campbell.
Gabriel Moses
Gabriel Moses is a Creative Director, recognized for his dynamic vision in multimedia campaigns. His work often incorporates striking visuals that bridge art, fashion, and youth culture.
CLINT 419
CLINT 419 is a Fashion Designer, celebrated for his streetwear silhouettes and distinctive graphic elements. He’s best known for his brand’s cult following and limited drops that sell out instantly.
Seneo Mwamba
Seneo Mwamba is a Journalist and Editor-in-Chief, known for her incisive reporting and editorial leadership. She focuses on spotlighting underrepresented voices and groundbreaking cultural moments.
Tolu Oye
Tolu Oye is a Fashion Designer, noted for blending traditional African textiles with modern cuts. Her collections emphasize sustainability and storytelling through fashion.
Skepta
Skepta is a Music Artist and Fashion Designer, known for pioneering the UK grime scene and collaborating with major brands. His merging of music and streetwear has influenced global youth culture.
Teoni Hinds
Teoni Hinds is a Fine Artist, known for her ethereal, emotive paintings and mixed-media pieces. Her exhibitions challenge societal norms and often incorporate themes of identity and heritage.
Fods
Fods is the Founder of Lamrum Lindon and a Fashion Designer, recognized for conceptual designs rooted in cultural history. His brand is praised for its experimentation with textures and shapes.
Soldierboyfriend
Soldierboyfriend is a Visual Artist, known for bold color palettes and dystopian-inspired illustrations. Their work often delves into social commentary and futuristic aesthetics.
Samuel Ross
Samuel Ross is a Fashion Designer and Creative Polymath, best known for founding A-COLD-WALL. He explores industrial design, streetwear, and sculpture, earning industry acclaim for his avant-garde approach.
IBKAMARA
IBKAMARA is an Editor-in-Chief & Creative Director, celebrated for championing diversity and forward-thinking content. His curatorial style blends activism, fashion, and art into cohesive editorial narratives.
OLAOLUSLAWN
OLAOLUSLAWN is a Graffiti Artist & Designer, renowned for vibrant street murals and graphic-led fashion pieces. His urban aesthetic merges graffiti culture with contemporary design.
Irene Agbonten
Irene Agbonten is a Cultural Strategist, known for helping brands navigate cross-cultural markets and authentic storytelling. She’s lauded for her holistic approach to community-focused campaigns.
Priya Ahluwalia
Priya Ahluwalia is a Fashion Designer, recognized for her sustainable, culturally rich creations that draw from her Indian-Nigerian heritage. She’s praised for her innovative textile techniques and social commentary.
Tolu Coker
Tolu Coker is a Fashion Designer, distinguished by her use of upcycled materials and narrative-driven collections. Her work often celebrates African diasporic influences and youth culture.
Sanusucci
Sanusucci is a Stylist, renowned for his transformative looks and editorial styling. He frequently collaborates with musicians and emerging designers to shape contemporary fashion trends.
Meji Alabi
Meji Alabi is a Film Director, recognized for cinematic music videos and visual narratives. He merges global influences, especially from Africa and the UK, in his bold, vibrant storytelling.
Sheniece Charway
Sheniece Charway is the Head of Black Music & Culture at YouTube, known for championing diverse voices and fostering initiatives that uplift underrepresented creators. She shapes content strategies that spotlight global Black culture.
Uche Natori
Uche Natori is a Content Creator, celebrated for her beauty and lifestyle tutorials. She’s widely recognized for her honest product reviews and skillful makeup artistry showcased across social media platforms.
Ireti Zachaeus
Ireti Zachaeus is a Creative Consultant, known for her strategic approach to brand collaborations and cultural events. She has helped numerous clients establish strong footprints in emerging markets.
Flag Twins
The Flag Twins are Creative Consultants and Models, recognized for their synchronized fashion sense and dynamic modeling portfolio. They also consult on projects that blend Afrocentric aesthetics with modern trends.
Cherif Douamba
Cherif Douamba is a Filmmaker & Photographer, known for capturing intimate, raw narratives through his lens. His short films and photography often explore identity, diaspora, and social movements.
EDGAR ESTEVES
EDGAR ESTEVES is a Film Director, distinguished for creating high-energy music videos for top international artists. His visual style combines cinematic flair with storytelling that resonates across genres.
Princess Aunna
Princess Aunna is an Artist, celebrated for her vibrant acrylic and digital artwork that examines contemporary African experiences. She also uses her platform to advocate for youth-led creative initiatives.
Menna Dief
Menna Dief is a Live Nation Middle East Event Promoter, known for organizing large-scale concerts and cultural showcases. She spotlights regional talent, bridging the gap between local and global music scenes.
Kenny Annan-Jonathan
Kenny Annan-Jonathan is a multifaceted Creative, recognized for cultivating cross-continental creative networks. His collaborations span fashion, tech, and philanthropic projects.
Lanre Masha
Lanre Masha is the Director of West Africa for The Orchard, best known for supporting and distributing African music to international audiences. His strategic leadership helps propel local artists onto global platforms.
Stephanie Adamu
Stephanie Adamu is a Creative Consultant and Music Marketer, recognized for her expertise in branding and promotional campaigns. She has worked with emerging artists to develop compelling content strategies.
Ebi Sampson
Ebi Sampson is a Publicist, known for elevating African and diasporic talent to mainstream visibility. Her keen sense of storytelling and media connections ensure robust public engagement.
Sirayah Shiraz
Sirayah Shiraz is a Sports Journalist & Host, admired for her insightful commentary and player-focused storytelling. She bridges sports reporting with cultural analysis, appealing to a wide audience.
Anita Nneka Jones
Anita Nneka Jones is a TV Presenter & Reporter, known for her charismatic on-screen presence covering events, pop culture, and news. She’s praised for her ability to make complex topics accessible.
Ibrahim Kamara & Jide Adetunji
Ibrahim Kamara & Jide Adetunji are Founders of GUAP Magazine & Creative Entrepreneurs, recognized for spotlighting youth culture and talent. They utilize digital media to redefine modern storytelling and publishing.
Derrick Odafi
Derrick Odafi is the Founder of New Wave Magazine and a Creative Director, known for highlighting emerging creatives and subcultures. His editorial direction merges street style, art, and impactful narratives.
Dammy Twitch
Dammy Twitch is a Film Director & Photographer, recognized for music videos and photo editorials that seamlessly blend Afrobeats flair with striking visuals. His work has garnered millions of views online.
Mahaneela
Mahaneela is a Multifaceted Creative, working across photography, directing, and creative consulting. She is known for dreamy visuals that celebrate African heritage and diaspora experiences.
Muyiwa Awoniyi
Muyiwa Awoniyi is a Talent Manager, best known for nurturing Afrobeats artists and steering them to global prominence. His roster reflects a passion for authentic storytelling and cross-genre collaboration.
Taponeswa Muvanga
Taponeswa Muvanga is the Director at Sony Music Africa, recognized for promoting African music and artists on a global stage. She implements innovative strategies to broaden the reach of African talent.
Silk SYD
Silk SYD is a Fashion Designer & Creative, famed for fluid silhouettes and textile experimentation. Their collections often blur gender lines and celebrate body positivity.
Yinka Ilori
Yinka Ilori is a Creative Architect and Designer, best known for his vibrant installations and community-oriented projects. He merges Nigerian heritage with bold color schemes to transform public spaces.
Rapman
Rapman is a Director & Music Artist, praised for his narrative-driven music projects and short films like “Shiro’s Story.” He bridges hip-hop and cinema to explore social issues in the UK.
Ashley Okolo
Ashley Okolo is a Creative Director & Model/Artist, recognized for merging fashion, performance, and visual art. Her boundary-pushing editorial concepts often draw from surrealism and Afro-futuristic themes.
El-Shaddai Nyagodzi
El-Shaddai Nyagodzi is a Stylist, known for crafting bold, editorial looks that challenge conventional fashion norms. She often collaborates with emerging photographers to showcase eclectic aesthetics.
Kosi Sompeta
Kosi Sompeta is a Creative Strategist and Consultant, noted for her ability to conceptualize successful branding campaigns for artists and labels. Her culturally tuned insights foster authentic connections.
Shanae Dennis
Shanae Dennis is a Music Agent & Journalist, celebrated for scouting new talent and advocating for musician rights. She merges journalism skills with industry know-how to champion emerging voices.
Thandie Sibanda
Thandie Sibanda is a Journalist & Podcast Founder for F1, best known for her in-depth coverage of Formula 1 racing and behind-the-scenes exclusives. She brings fresh perspectives to motorsport journalism.
Dheyshawn Artope
Dheyshawn Artope is a Producer, recognized for crafting immersive sonic experiences in music and live events. He often collaborates with visual artists to create multisensory performances.
Ebuka Nwobu
Ebuka Nwobu is a Creative Producer and Founder of Vogueboys, known for curating fashion events and digital campaigns that celebrate bold style statements. Vogue=boys are known for their sold outs, energetic wild parties, perfectly capturing the energy of the black youth in Nigeria. He prioritizes inclusivity and community engagement.
Ifeanyi Nwune
Ifeanyi Nwune is a Fashion Designer, lauded for clean, contemporary tailoring with African-inspired detailing. His brand embodies the modern African aesthetic and has appeared on international runways.
Tony Longe
Tony Longe is a Creative Producer, recognized for orchestrating large-scale productions across music, film, and live events. He specializes in bringing cultural authenticity to mainstream audiences.
Victor NJA
Victor NJA is a Creative Director and Fashion Designer, known for edgy silhouettes and provocative runway shows. His work often blends sharp tailoring with streetwear influences.
Yvette
Yvette is a Cultural Strategist, celebrated for shaping brand narratives that resonate in multicultural markets. She consults on projects that amplify global Black culture.
Ehimen & Zusii Inegbeniki
Ehimen & Zusii Inegbeniki are Founders of Eleve London, recognized for their luxury brand that merges African craftsmanship with contemporary design. Their collections are known for refined silhouettes and elegant detailing.
Adesuwa
Adesuwa is a Multifaceted Creative & Founder of Legacy World, known for her ability to blend art, activism, and mentorship. She prioritizes collaboration and community in every project she undertakes.
Richie Igunma
Richie Igunma is a Creative Director, distinguished by his striking art direction and brand campaigns. He has a flair for minimalist aesthetics and conceptual storytelling.
Dafe Ukoli
Dafe Ukoli is the Founder of KVLT and Even in the Day, known for innovative events that blend music, fashion, and art. His platforms spotlight alternative subcultures in Africa and the diaspora.
Tyler Mitchell
Tyler Mitchell is a Photographer, celebrated for becoming the first Black photographer to shoot a Vogue cover. He’s known for uplifting, dreamlike portraits that center on Black joy and beauty.
Dunsin Wright
Dunsin Wright is a Stylist, recognized for forward-thinking editorial concepts and red-carpet looks. Her aesthetic combines eclectic influences with a strong focus on individuality.
Ronami Ogulu
Ronami Ogulu is a Creative Director and Stylist, best known for shaping the personal style and visual branding of major Afrobeats artists. Her approach fuses bold color choices with cultural motifs.
Christain Saint
Christain Saint is a Photographer and Image Maker, celebrated for cinematic portraiture and art direction. He often juxtaposes high fashion with gritty backdrops for dramatic effect.
22 JUMPSTR
22 JUMPSTR is a Creative Director & Photographer, known for high-octane visuals and experimental shoots. He frequently collaborates with streetwear brands to create boundary-pushing imagery.
Nadine Ijewere
Nadine Ijewere is a Creative Director & Photographer, applauded for her dreamy, inclusive imagery in major fashion editorials. She’s one of the first Black female photographers to shoot a Vogue cover.
Greatness Dex
Greatness Dex is a Creative Director, known for orchestrating culturally relevant campaigns and events. A cofounder of the Steelo brand and greatness collection, he collaborates with top-tier artists to elevate their brand presence through immersive storytelling.
Jomi Marcus-Bello
Jomi Marcus-Bello is the Co-founder and Creative Director of Wafflesncream, recognized for pioneering Nigeria’s first skate brand. He merges skate culture with fashion, music, and art to grow a subcultural movement.
Elliot Hensford
Elliot Hensford is a Photographer, known for capturing candid, emotive images in urban environments. His distinctive editing style accentuates natural lighting and raw emotion.
Kayode Yajuar
Kayode Yajuar is a Creative Director, celebrated for bridging traditional African aesthetics with modern global influences. He’s also recognized for orchestrating large-scale cultural festivals.
Daisy Mae
Daisy Mae is a Creative Consultant and Manager, known for nurturing artists and talent across music and fashion. She focuses on strategic brand partnerships and content creation.
Odunayo Ojo
Odunayo Ojo is a Fashion Journalist, recognized for her in-depth reportage on African fashion and its global impact. Her interviews and features highlight emerging designers and trends.
Jade Busola
Jade Busola is a Talent Manager, celebrated for guiding creatives to international acclaim. She excels at forging connections between up-and-coming artists and influential industry players.
Maurice
Maurice is affiliated with The People’s Gallery (New Age Style Journalism), known for documenting street style and contemporary culture. His journalism focuses on new-wave fashion and underrepresented communities.
Salome Gomis-Trezise
Salome Gomis-Trezise is a Visual Artist, recognized for her layered, introspective works that merge photography, collage, and performance. Her pieces often explore identity and displacement.
Jacob Webster
Jacob Webster is a Photographer & Creative Director, best known for high-fashion editorial shoots with major artists. He has a signature flair for rich color grading and dynamic poses.
Tosin Cole
Tosin Cole is an Actor, celebrated for roles in television and film that spotlight underrepresented narratives. He’s lauded for his versatility and commitment to authentic portrayals.
Sina Braetz
Sina Braetz is a Fashion Stylist & Writer, known for conceptual editorials that merge avant-garde and street influences. She frequently highlights sustainable brands and emerging designers.
Stephen Tayo
Stephen Tayo is a Photographer, recognized for capturing vibrant street styles and daily life in Nigeria. His images provide candid insights into youth culture and evolving fashion trends.
Free the Youth
Free the Youth is a Multibranched Company, known for streetwear, community events, and youth empowerment. They blend fashion with social advocacy, focusing on Ghanaian and broader African cultures.
Giovanna Mae & Brenda Juliet
Giovanna Mae & Brenda Juliet are Publicists and Founders (agency name unspecified), noted for elevating African artists and creators. Their media strategies emphasize authenticity and cultural resonance.
Tunde Balogun
Tunde Balogun is the CEO & Co-Founder of LVRN, recognized for discovering and developing R&B and hip-hop talents. His label’s collaborative atmosphere has cultivated successful global acts.
Daniel Obasi
Daniel Obasi is a Multifaceted Artist, working in photography, fashion styling, and art direction. He’s celebrated for his surreal, Afrofuturistic visuals that challenge societal norms.
Shadez the Misfit
Shadez the Misfit is a Creative Strategist, blending music, fashion, and media to craft immersive campaigns. He leverages his background as an artist to shape brand narratives that resonate with youth culture.
Ashanti Lation
Ashanti Lation is a Celebrity Hairstylist and CEO of Luxury Hair Care, known for catering to high-profile clients and pushing hair styling boundaries. She champions healthy, innovative hair solutions.
Wale Davies
Wale Davies is the Head of A&R for Sony Music Publishing, recognized for discovering and nurturing diverse music talents. He leverages his industry insight to shape global hit records.
Asante
Asante is a Creative Entrepreneur at JerkXJOLLOF, best known for fusing Caribbean and African culinary traditions into immersive cultural pop-ups. His projects often include music, fashion, and art collaborations.
Shannie Mears
Shannie Mears is a Creative Head of Talent, recognized for her work in inclusive hiring and culture-building within creative agencies. She advocates for representation and equity in the industry.
Aymen Babar
Aymen Babar is a Sports Journalist, celebrated for his in-depth analysis and captivating storytelling. He covers various sports, focusing on the human interest side of athletic performance.
Yagamoto
Yagamoto is a Movement Director, known for choreographing groundbreaking performances for music videos and live shows. His kinetic style merges dance, theater, and digital elements.
Adrienne Raquel
Adrienne Raquel is a Creative Director and Photographer, known for vibrant, feminine portraiture often seen in top magazines. She highlights Black women’s beauty with a dreamy, contemporary aesthetic.
Christina & Ruby Jade
Christina & Ruby Jade are Creative Entrepreneurs and Mentors, recognized for supporting emerging talent through workshops and incubator programs. Their focus spans fashion, media, and the arts.
Odeal
Odeal is an Event Founder and Music Artist, celebrated for curating live experiences that blend Afrobeats, R&B, and beyond. As an artist, he brings smooth vocals and global influences to his sound.
Tremaine Emory
Tremaine Emory is a Fashion Designer, known for founding Denim Tears and storytelling through apparel. His collections often dissect cultural narratives, reflecting on the Black American experience.
Nicole Crenstil
Nicole Crenstil is a Multifaceted Creative, recognized as an advocate for women in the creative industries. She spearheads community events and speaks on panels that champion diversity and inclusion.
MUI_Hai Chu
MUI_Hai Chu is a Fashion Editor and Stylist, known for her high-impact editorial shoots and a sharp eye for emerging trends. Her styling often plays with unconventional silhouettes and fabrics.
Grace Ladoja
Grace Ladoja is a Cultural Curator & Community Consultant, praised for championing Afrobeats and other diaspora genres on a global scale. She co-founded Homecoming to celebrate Nigerian culture in music, fashion, and sports.
Gracey Mae
Gracey Mae is a Radio Host & Publicist/Manager, recognized for her electric on-air personality and knack for discovering new musical talent. She balances broadcasting with artist development.
Adesope Shopsydoo
Adesope Shopsydoo is a Culture Ambassador and Host, known for his in-depth interviews and efforts to promote Afrobeats worldwide. He frequently spotlights rising artists on media platforms.
Diane Adanna
Diane Adanna is a Graphic Designer, celebrated for minimalist, vibrant branding covers and album cover art. She collaborates with musicians and media publications to create eye-catching visual identities.
Ugo Mozie
Ugo Mozie is a Filmmaker and Fashion Designer, noted for his celebrity styling and editorial direction. He has worked with iconic figures, combining global influences into timeless designs.
Starffitti
Starffitti is an Artist & Fashion Designer, recognized for merging graffiti-inspired prints with high fashion. Their eye-catching pieces often feature bold text and pop-art color schemes.
Nondumiso Shange
Nondumiso Shange is a Photographer and Creative Director, known for capturing stirring images that celebrate African heritage and women’s empowerment. Her editorial direction often marries fashion with social commentary.
Asher Roland
Asher Roland is a Business Developer at Mavin, praised for strategic business expansion and collaborations. He works to grow the label’s global footprint, supporting the next generation of Afrobeats talent.
