#Fashiondistrict: We caught up with Orire (@orirealesh) to uncover the journey behind her growing fashion brand and her passion for self-expression through design.
From her early fascination with fashion and the arts to completing her master’s in Fashion Business during the pandemic, Orire shares how authenticity and the pursuit of a full, expressive life led to the birth of her brand. She reflects on how fashion became her chosen medium for storytelling and how launching a year after her studies shaped her creative vision.
She also gives us a deeper look at one of her standout designs—the “DIRE DRESS”. Initially a last-minute addition, it went on to become Orire’s best-selling piece, proving that simplicity and instinct often lead to unexpected success.
Beyond design, Orire opens up about her influences—drawing inspiration from women in general rather than specific figures—and her free-flowing creative process, which can start anywhere from a random idea to fabric sourcing. She also hints at a new collection in the works, though no release date is set just yet.
When she’s not designing, you can find her diving into a book or simply enjoying time in bed, embracing her introverted side.
Tap in as we step into Orire’s world—where fashion is more than clothing, it’s a reflection of life itself.
DEEDS MAGAZINE: Can you tell us the story behind Orire, Basically what inspired you to start ?
Orire started purely out of my interest in the fashion/arts and building things. A very important value to me is living an authentic life, the capacity for full self expression : living out one’s truth and living out a full life- where what you feel on the inside is exactly what you feel on the outside; to fully , truthfully express ones self.  I started the brand because while recognizing that there are many channels in which one can achieve this, I believe fashion is one powerful way. I had just finished with my masters in Fashion business during the pandemic and it was the perfect time to think about how/what I wanted to launch. We launched a year after.
DEEDS MAGAZINE: Tell us about one of your design, Also your  favorite piece from Orire?
I don’t have one, they’re all my babies, However, the Dire dress stands out because It was a lazy addition to the collection. I thought it was too simple and I just needed a filler. I had already set a date for the collection shoot so there was not much I could do with regards time. It has now gone on to be our best-selling piece.
DEEDS MAGAZINE: What does fashion mean to you personally?
A way of expression. I knew I wanted to be one of the creators. There are very few things as rewarding as building and growing a thing from nothing.
DEEDS MAGAZINE: Who are your biggest influences in fashion and beyond?
Women in general to be honest.
DEEDS MAGAZINE: What’s your creative process like?
I don’t have a structure. Life influences me. I think of something, I draw/write it out, explore samples and I just keep doing that. Sometimes I start from sketching ideas, other times from fabric sourcing. It all depends, really.
DEEDS MAGAZINE: Do you have any new collection on the way?
We are currently working on one but we don’t have a release date yet.
DEEDS MAGAZINE: When you’re not designing or curating a piece, what can we catch you doing?
I’m reading a book or just rotting in bed, i’m extremely introverted. I love a bed.
