Gëto, the internationally acclaimed cut and sewn clothing brand founded by SamanthaA .Ogunniya, proudly announces the highly anticipated launch of its latest collection, iLoVEHOME. Rooted in the heart of Lagos, Nigeria, Gëto continues to redefine fashion with its commitment to outstanding quality, ethical production, and a celebration of individuality.
Gëto, under the creative direction of Samantha A. Ogunniya, has become synonymous with originality and body acceptance. The brand believes that fashion should not only be fun but also wearable and flattering, values that are deeply embedded in the iLoVEHOME collection.
The name Gëto, inspired by Samantha's love for hip-hop music, challenges the international misconception of Nigeria as a "ghetto." The brand defies stereotypes by producing high-quality clothing sourced and made in the vibrant and developing country of Lagos, Nigeria.
The iLoVEHOME collection serves as a heartfelt ode to Lagos, capturing the essence of Lagosian culture, the pulse of the city's streets, and the unique spirit that makes it an unparalleled home. More than just garments, the collection pays tribute to the feminine form as the ultimate sanctuary—one that reflects individuality, strength, and grace.
Gëto is set to relaunch its website, at the end of this month, offering a seamless online experience for its global audience.
Gëto has gained global recognition and has been featured in esteemed publications such as Essence magazine, The Native magazine, Prazzle Magazine, GQ South Africa, Harpers Bazaar Spain, Elle Spain, Vanity Fair Italia, and The Times (UK). The brand's prominence is further amplified by its celebrity clientele in Nigeria, including Burna Boy, Tems, Asa, Ayra Staar, and many more.
The iLoVEHOME collection marks a significant milestone for Gëto as its first release under the rebranded identity. It symbolizes the brand's commitment to unique storytelling through fashion and its dedication to crafting pieces that resonate with the soul of its wearers.
About Gëto
Gëto is a cut and sewn clothing brand founded by Samantha Ogunniya, specializing in outstanding quality garments ethically made in Lagos, Nigeria. The brand is known for its originality, commitment to body acceptance, and challenging international misconceptions through high-quality fashion produced in a developing country.
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