A new ASICS lifestyle trainer fusing retro aesthetics with modern comfort, with exclusive colour ways only available at JD
‍17th March 2025: JD, the leading retailer for sports, fashion and lifestyle brands announces the launch of the ASICS GEL-SEKIRAN™, a new lifestyle trainer that combines nostalgic design elements from iconic ASICS running shoes with cutting-edge comfort technology. This new silhouette captures the essence of archive running styles from the 2000s and 2010s, making it a must-have for tech sneaker wearers and retro enthusiasts alike. The campaign, beautifully captured in the vibrant streets of Marseille, showcase the trainer's stylish design against the backdrop of this iconic city.
The ASICS GEL-SEKIRAN™ draws inspiration from several beloved models, including the GEL-NIMBUS™, GEL-CUMULUS™ 12, and GEL-CUMULUS™ 17. The upper construction cleverly merges full-bodied mesh with carefully curated overlay patterns, reflecting the retro running aesthetic to ensure breathability without compromising on style or function.
In contrast to its nostalgic influences, the ASICS GEL-SEKIRAN™ features the advanced innovative tooling system of the GEL-CUMULUS™ 17. This midsole is crafted with a combination of lightweight foams and ASICS’ signature GEL™ technology inserts, delivering impeccable underfoot comfort for daily wear. Whether you’re running errands or hitting the streets, the ASICS GEL-SEKIRAN™ is designed to provide unparalleled support and cushioning.
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