6 December, 2024 - LONDON: Skepta’s MAINS returns for its first drop of the Season 2 collection, unveiling a new era of elevated streetwear and luxury essentials. Following its runway debut atLondon Fashion Week, select pieces from the collection will be available to buy at the MAINS pop-up store in London, offering fans the first chance to shop the latest designs in person.
MAINS shot the collection in the streets of Lagos, with Skepta street casting in his hometown. The campaign captures the heart of MAINS' ethos - connecting global cultures through fashion.
Season 2 introduces a fresh lineup of unisex pieces, from refined outerwear to signature track sets.
The MAINS Season 2 pop-up store opens Friday 6 December - Monday 9 December.Prices from £28-£450.
MAINS, 49-51 Rathbone Street, London, W1T 1NW
www.mainslondon.com @mainslondon
ABOUT SKEPTA
One of the most important influences in the global rap scene, multi award-winning artist Skepta has established himself asa multifaceted force, leaving an indelible mark on the worlds of business, film, fashion, and music. Through his journey, hehas not only defined the sound of a generation but also become one of the most influential figures in contemporary music.Skepta's early recordings established him as a force to be reckoned with, and his albums earned him acclaim, including theMercury Prize, becoming defining moments in British rap. As he continues to evolve, Skepta remains an emblematic figure,embodying the fusion of artistic expression, entrepreneurship, and cultural impact in the 21st century.In recognition of hisimpact, Skepta was honored with the Visionary Award at the 2024 Ivors. His current project, Mas Tiempo, founded withJammer, embodies his exploration of electronic music.Beyond music, Skepta is the founder of Big Smoke Corporation,which houses creative endeavors. His impact extends into fashion where he has collaborated with brands such as Pumaand Burberry, plus launched his own brand, MAINS, blending his Nigerian and British influences into a distinctive identity.His debut film, ‘Tribal Mark,’ was released through his own production company, 1PLUS1 Production.
ABOUT MAINS
MAINS is the fashion venture of British-Nigerian rapper, producer and filmmaker, Skepta. After initially launching in 2017,the brand took a brief hiatus before making a powerful return at London Fashion Week in September 2023. Growing up inTottenham, Skepta began creating his own garments from a young age. As he rose to the forefront of the Grime scene hisdistinctive style - what he calls “hood luxury” - became a beloved extension of his artistry. Now imbued throughout MAINS,Skepta’s hands-on approach to design brings an authentic, raw creativity to every piece. Personal touches, from Skepta’sown illustrations on denim jackets to intricate hand-embroidered logos, each tell a story that connects to his cultural andmusical background, from grime and punk, to Tottenham and Nigeria. The latest collection brings a fresh spin to the ‘IvyLeague’ look while staying true to the brand’s roots in luxury sportswear. Building on the foundation of their inauguralcollection, this new offering continues to feature their signature technical tracksuits, knitwear, tailored pieces, crochetdesigns, and outerwear silhouettes, whilst paying homage to his lifelong collaborators. For Skepta, MAINS is an expressionof identity, inspired by his father’s philosophy: “Clothes don’t make the man, the man makes the clothes.” Grounded inquality, creativity, and cultural significance, MAINS is sowing the seeds for a 100 year-plus legacy.
