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In the vibrant and ever-evolving art scene of Lagos, Nigeria, a brand emerges as a true embodiment of innovation and cultural fusion. NextberriesTM, founded by the visionary duo of Adaku Stephanie Emenike and Oluchi Binta Nwachukwu, is making waves and reshaping the fashion landscape, both locally and globally.
A Transformation Amidst Adversity
In 2020, when the world faced the formidable challenges of the pandemic, NextberriesTM embarked on a courageous journey of transformation. This journey led them to become a "phygital" fashion house, masterfully blending the physical and digital realms to offer personalized shopping experiences while upholding the legacy of local artisans.
A Global Debut: Paris Beckons
Fast forward to January 2023, and NextberriesTM made a grand entrance onto the global stage by unveiling its Fall Winter 23/24 Collection in the fashion capital of Paris. This collection wasn't just about tangible designs; it was a mesmerizing fusion of fashion and augmented reality (AR) experiences that captivated the
world's attention.
The brand's creations graced celebrities like Ugo Mozie, Coco and Breezy, and even the legendary Erykah Badu, underscoring NextberriesTM global appeal and influence.
The Essence of Nextberries
NextberriesTM is more than just a fashion brand; it's an elevated fashion house that bridges heritage and technology. It seamlessly combines custom and ready-to-wear apparel for both the physical and digital worlds. Sustainability, innovation, and a deep appreciation for cultural heritage are at the core of everything they do.
Ezumezu: The Full Ancestral Cycle - SS24/25 Collection
Now, NextberriesTM is thrilled to announce its Spring Summer 24/25 collection, titled "Ezumezu: The Full Ancestral Cycle." This collection beautifully represents the enduring connection between the living and the spirits of ancestors in various African and African diaspora traditions.
Ezumezu is not just a collection; it's a cultural masterpiece, a fusion of heritage and cutting-edge technology that seamlessly merges the past and future in the world of fashion.
The Unmissable Event
To showcase this remarkable collection, Nextberries is hosting a two-day exhibition, offering an immersive experience like no other. Here are the details:
• Title: Ezumezu: The Full Ancestral Cycle - Nextberries SS24/25 Collection Launch
• Dates: Saturday 9th - Sunday 10th, September 2023
• Time: 3.30pm – 11pm [Saturday & Sunday]
• Venue: Untitled, 59 Raymond Njoku, Ikoyi Lagos
• Event Duration: 2 Days.
Highlights of the Collection
• Ezumezu Inspiration: The collection pays homage to the ancestral cycle of Ezumezu, celebrating the connection between past and present with ready-to-wear fashion pieces.
• Technological Innovation: Garments feature customization, augmented and virtual reality elements, and interactive design elements that bridge the physical and digital realms.
• Heritage Meets Technology: Nextberries' commitment to bridging the gap between tradition and innovation shines through intricate designs and digital enhancements.
Immersive Exhibition
• Immersive Displays: Experience the fusion of heritage and technology up close with interactive installations.
• Virtual Showroom: Access the collection globally through a virtual showroom.
• Designer Insights: Engage with Nextberries' creative directors to gain insights into their creative process.
Panel Discussions and Gamification
• Panel Discussions: Thought-provoking discussions on the future of fashion at the intersection of heritage and technology.
• Gamification: Embark on a fashion adventure with an interactive treasure hunt in a digital labyrinth.
Media Access and Social Media Engagement
Join the conversation online using the hashtags:
#NextberriesEzumezu & #FashionHeritageTech.
Nextberries in The SYKY Collective
As a testament to their influence in the digital fashion realm, Nextberries was chosen as one of the 10 global digital designers in the inaugural class of The SYKY Collective. This collective is reshaping the luxury fashion industry, fostering inclusivity, and paving the way for a dynamic future in fashion.
Press:
• Forbes: Read More
• Bloomberg: Read More
• Business of Fashion: Read More
• Vogue Business: Read More
RSVP Now!
To secure your spot at this unique experience event, RSVP here.
A Cultural Exchange of Unprecedented Innovation
In essence, Nextberries is not just a fashion brand; it's a movement that's at the forefront of digital fashion, ushering in a new paradigm of creativity in Africa.
It resonates with hues of cultural heritage and invites you to an event that transcends boundaries—an event where art, technology, and culture converge.
Don't miss out on the opportunity to be part of this cultural exchange and innovation journey.
Join us at the Nextberries SS24/25 Collection Launch, and together, we'll redefine
the future of fashion.
Connect with NEXTBERRIES
Follow us on social media for the latest updates:
Instagram: @nextberries
Twitter: @nextberriess
For inquiries and more information, visit our website: www.nextberries.com
