What is there not to love about Kody Phillips?
Self-taught and established designer, Kody Phillips founded the clothing line dating back to 2016, right in the heart of Brooklyn. His fashion-forward, high-quality luxury menswear line has always been a popular favourite amongst the fashion fanatics. He most recently debuted his showroom collection at Paris Fashion Week, 2025 and even developed the tailoring and designed 5 pairs of bespoke trousers for the Kidsuper PFW25 presentation.
In his recent campaign, Kody Phillips puts his team, front and centre in a comical mashup asking them a series of questions with their honest (and sometimes hilarious) answers into a creative, fast-paced ad. The campaign highlights pieces from his AW25 collection, which debuted at Paris Fashion Week and leans into the raw, unfiltered storytelling that has become a Phillips signature.
What stands out with Phillips’ latest campaign is instead of a predictable, pristine campaign, we get to see his team on camera unfettered with candid moments. The idea of using bloopers is authentic and raw but most brands don’t reveal this side to us but those barriers are broken here. This is what matters the most to consumers and we don’t see enough of it. There is a sense of a fourth wall being broken, where the campaign invites you in.
The perception of authenticity is something many luxury brands can adapt to their campaigns instead of treating the consumer like a number. So, in this fashion world full of luxury and mystique, is relatability now the new “luxury” fashion brands need to start adapting? Possibly it's now time we see other brands take a note out of Phillips’ book.
