London (UK): Take More Photos, the community-driven, full-service photography and creative agency, collaborates with Wingstop UK for an exciting lifestyle editorial: The Modern Palette.
As London Fashion Week launches, this shoot celebrates London’s diverse approach to fashion and pitches Wingstop’s quick, easy-to-access food alongside models in haute couture clothing. This striking juxtaposition speaks perfectly to how Wingstop has built a customer base since its launch in London in 2018. Whilst vastly popular and attainable to all, Wingstop is simultaneously aspirational and constantly pushing the boundaries of being a Wingstop customer. Historically, Wingstop has partnered with streetwear giants like The Basement and Kick Game. This shoot sees them celebrating a more high-end look.
The editorial titled The Modern Palette focuses on changing how people view Wingstop without changing the food but what is happening around it. By showcasing Wingstop’s signature wings with a chic and creative flair, an immersion of culinary and design elements is harmoniously brought together. The shoot appeals to a broad audience that appreciates taste and sophistication, reimagining Wingstop in a way that has never been seen before, where fashion meets food.
Derrick Odafi - Creative Director, said: “Being the agency to bring this idea to life is so exciting for my team and me. We are no stranger to working with Wing Stop. Still, this one is special.. we are reimagining Wing Stop as a lifestyle brand, redefining how fast food is presented in the fashion world, a concept usually not associated with food brands, so we are honoured to be shooting this concept.”
QUOTE FROM WING STOP REP: “The Modern Palette editorial aimed to show the depth of our brand (Wing Stop). We want to shock the world and show that we can be more than just the go-to wing shop and appeal to a wider audience. We are thankful to be collaborating with Take More Photos on this. They have made our vision come to reality.”
About Take More Photos:
Founded in 2018 in East London, Take More Photos is where creativity meets innovation, a community-driven full-service agency providing services to creatives and businesses. We are proud to be a one-stop shop for all creative needs, offering a complete range of services, including production, social media and digital strategy, graphic design, animation and much more.
We believe that storytelling is a powerful tool that can inspire, inform, and entertain, and that’s why it’s at the heart of everything we do. Our team of passionate creatives loves nothing more than bringing ideas to life and creating visually immersive content that resonates with audiences from all walks of life. We focus on producing great content that captures attention and engages audiences across all platforms.
Now supporting numerous high-profile partners, such as Sony, Festival Republic, Outernet, Adidas, and so many more, we are the bridge for emerging creatives.
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About Wingstop UK
Wingstop opened its first branch in the UK in 2018 and now serves in major cities like London, Glasgow, Manchester and many more.
Wingstop UK is proud to be community-focused, having a reputation for collaborating with popular events like the Basement Cup, the JD Ball Out UK tournament and many more. We are proud to partner with brands like JD Sports, Hackneywick FC, Gym Shark, Marvel Studios and many more.
A key to this business success and consumer fandom stems from The Wingstop Way, which includes a core value system of Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop Way extends to the brand’s environmental, social and governance platform as Wingstop seeks to provide value to all guests.
Credits:
Creative Director // @esco_boomin
Creative Assistant // @beckyjadeoconnor
Creative Producer // @niftysoawesome
Production Manager // @sharb.91
Production Assistant // @maxalan._
Photographer // @jackchipper.1
Photographer Assistant // @alexjose.photo
Stylist // @dd.vaughan
Stylist Assistant // @simplyshards
Set Designer // @ritz_da_builder
Set Design Assistants // @Divine.tm_
MUA // @zoelee_mua
Hairstylist // @laurainebailey
BTS // @visualsbythanu
Journalist // @_kiarasavannah
Models // @movekaeli
