THE WORLD OF FASHION AND MUSIC, THE BIRTH OF A “FAMULOUS” COMBO

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With a series of electric energy oozing from every corner, the Paris Fashion Week just got wrapped up and the most beautiful memory wasn’t just the latest trends that got both the attending crowds and online cheerers buzzing. Our favourite African music stars were present, rubbing shoulders with fashion royalty and turning heads with their own perfectly unique styles. The world of music rocked with fashion to create a heart-popping harmony, more than ever before. With the spotlight swaying towards music, it sparked curiosity about how fashion would influence the music the attending artists created. 

Without forgetting the fact that other Western artists attended the fashion show, it is necessary to point out the amazing spotlight on the African celebrities this time around. Are their upcoming albums going to be as runway-ready as their outfits? Music lovers might be in for body-swinging moments because we're about to explore the rhythm and rhyme behind this exciting fashion-music fusion!

The annual thrilling and exciting week wasn’t just a show of models this time around, it incorporated celebrities of different calibres. Louis Vuitton, the popular high-end voguish fashion brand participated in the Paris Fashion Week Men’s Spring/Summer event and launched several Menswear collections on the runway show, last Thursday. The world of music collided with fashion as the show comprised 60% musical artists. 

Louis Vuitton decided to parade their collections in the beauty of several African artists, showcasing the blend between music and fashion. Directed by Pharrell Williams who recently took over the creative director role (His debut show titled "The World is Yours,") after the demise of Virgil Abloh, the powerhouse fashion brand gave a tantalizing combination of outfits to artists who were invited. His models descended a grand staircase in identical white outfits while a stirring soundtrack set the mood. This dramatic presentation blurred the lines between fashion shows and musical performances.

The likes of Wizkid and his partner, Jada Pollock, Burna Boy, Adekunle Gold, Rema, and Tems openly flaunted their newest collection of Louis Vuitton outfits at the Parisian UNESCO courtyard where the event took place. They were spotted in the front row with other famous people like Rihanna and the Kardashians. Other African celebrities like Omar Sy, Uncle Waffles, Stormzy, Didier Drogba and others were also sighted at the event. They were spotted not just in the crowd but in the front row, showing off their royal invitations. 

The event sprouted several joyous and proud moments on stan Twitter and Instagram as fans drooled at the several shots of their favourite artists that were being posted online either by media houses or on their personal accounts. Fashion has always taken a share of the music industry for ages with the likes of ripped jeans, oversized shirts, tracksuits, sneakers, and prominent logos. These two worlds were always interwoven and it is very applauding to see the African continent getting their share of recognition by gracing fashion shows and getting top spots.

Serving as a field for connections that can birth genre-bending collaborations, there were several swooning moments with artists of completely different continents, genres, and styles conversing and linking up at the dinner table. Adekunle Gold was seen making a toast with the South Korean artist Jackson Wang and teaching him the Nigerian slang “Chop life o” which means to enjoy life as much as you can. He also dropped a jaw-dropping picture of their moment on the internet for fans to swoon over.

Whether fashion has blended into music or vice versa, the fans are ready to accept the new trend with open arms. This is not a new thing for the Western and Asian artists but it’s a new development for the African side of the continent. This fusion isn't just for show; it's a powerful way for artists to express themselves and for fashion to tap into the energy and cultural influence of music. We've seen the hottest trends and how our music heroes are rocking them. From electrifying fashion shows to music videos that double as mini-runway exposés, the lines between these creative realms are blurring beautifully.

Finally, with African music stars taking center stage at fashion week, the future is looking like a vibrant collaboration where the hottest tracks come with the freshest looks, and every concert feels like a front-row seat at fashion week and editorials that could walk straight off the catwalk. The energy from Afrobeats and other African music genres is inspiring designers, creating a whole new vibe on the runway with the expectation of these artists to infuse their music with the bold energy and innovative spirit of the fashion world. It's a win-win for fans! The future of fashion and music is a fusion explosion because this exciting fusion is about redefining how we experience both, and we're here for it!