Photography isn’t just about taking pictures for iironic—it’s about capturing emotions, telling stories, and creating lasting impressions. With a background in advertising and design, she brings a unique approach to visuals, blending her deep understanding of composition, branding, and aesthetics with an intuitive and emotional perspective.
“I’ve always been into art my whole life,” she shares. “I actually went to school for advertising and design and worked full-time as a Designer and Art Director for years. But photography was something that always called me, even when I tried to ignore it.” Despite her busy career, iironic found herself drawn to the camera, using her free time to explore the medium.
Her entry into music photography happened naturally—many of her friends and connections were musicians, including singers, rappers, and DJs. “It started with them,” she explains. “I made sure I was always consistently shooting and evolving. The more I did, the more my work improved, and that opened doors to bigger opportunities.” Through persistence and passion, what started as a side pursuit quickly grew into something much bigger.
The Process: Feeling Before Framing
For iironic, the key to photography isn’t just about technical skills—it’s about emotion. Her process is deeply intuitive, shaped by how she feels in the moment. “My process varies depending on the shoot,” she says, “but the one thing that always stays the same is that I have to feel things out. My work is heavily tied to emotion.”
Before picking up the camera, she takes a step back to understand the energy of the moment. “What’s the mood? What’s the emotion? How do I convey that?” Whether she’s working on a commercial project, an editorial spread, or personal work, she prioritizes storytelling over aesthetics. “For me, it’s not just about making something look good—it’s about making people feel something.”
Pushing Boundaries and Exploring New Perspectives
Over time, iironic has continued to evolve her style, always looking for new ways to push her creativity. “I’m still figuring it out—experimenting, curating, and evolving,” she admits. “That honesty and willingness to explore is what will define my signature style.”
While she has a number of projects from last year still waiting to be released, she’s most excited about her personal work. “A lot of my latest work has been client-based, which is amazing, but I’m really looking forward to diving into my own projects—things that fully reflect my creative vision.”
Her journey is proof that persistence, passion, and a deep connection to one’s art can lead to incredible opportunities. And as she continues to refine her style and expand her portfolio, one thing is certain—iironic’s work will always be rooted in emotion, storytelling, and authenticity.
Follow her journey and keep an eye out for what’s next.
