Under Armour is known for its relentless pursuit of performance innovation, creating gear that helps athletes push limits and break barriers. Today, the brand is stepping beyond the arena and into culture, making a bold statement with the launch of UA ECHO—a shoe that redefines what Under Armour stands for.
This isn’t just a new shoe—it’s a shift in identity. UA ECHO represents a deeper connection with the next generation of athletes and culture drivers, especially Gen Z, who see style as an extension of movement and self-expression. Under Armour is stepping off the court and field, expanding its influence into sportswear and street culture.
Designed with a bold, sculpted silhouette, innovative materials, and an unapologetic streetwear aesthetic, UA ECHO is built for those who don’t just move through the world—they make an impact. It’s a shoe that speaks the language of a generation that refuses to be defined by just one thing.
“UA ECHO is our first step in defining sportswear at Under Armour.”
“Innovation has always been our driving force, and with UA ECHO, we’re elevating it—fusing performance, design, and technology to set a new standard. This is more than just a launch—it’s the foundation of what sportswear means for Under Armour.”
Yassine Saidi
Chief Product Officer and General Manager
A Shoe Engineered to Disrupt and Define
UA ECHO makes an impression before you even take a step. It looks like it’s in motion even when standing still.
The multi-layered monofilament mesh upper delivers both structure and breathability, giving it a sleek yet durable feel. The asymmetrical speed-lace system is engineered for a locked-in fit that moves with you, adapting seamlessly to the pace of life. Translucent overlays and aggressive geometric lines add to its futuristic aesthetic, creating a silhouette that’s fresh, modern, and built for those who move fast—in sport, in culture, and in their ambition.
"UA ECHO was made for the game-changer - transformative and bold in their style. UA ECHO is for individuals who walk into a space and own it. They reflect their confidence, ambition, and relentless pursuit of what's next.”
Sasha Chaplin
Senior Product Line Manager Sportswear Footwear at Under Armour
A Balance of Fashion and Function While UA ECHO is a style-driven shoe, it is elevated through innovation. Beneath its striking exterior, Under Armour’s signature full-length HOVR® cushioning provides the comfort, impact absorption, and energy return needed for an on-the-go lifestyle.
The lightweight, flexible outsole ensures effortless movement, making it a shoe that seamlessly transitions from streets to social spaces, from day to night. UA ECHO was designed to adapt—just like the people who wear it.
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