It’s 2002 and you’re flicking through the Argos catalogue finding something to mull over, but this was because you’ve had to shift your focus onto something else. All down to the fact that your mom refused to buy you a pair of Airmax 95’s, as her eyes nearly popped out of her head after seeing the price. Your heart begins to rapidly beat as you’re anticipating the news you have to deliver tomorrow to your school mates as you said you were going to rebelliously match your neon 95s to your green school tie.
Clint 419, the UK’s marketing genius and designer for Corteiz has created historical pieces with his love for nostalgia and niche pop-culture. He heavily references this in his clothing and campaigns, one being the recreated Simon Wheatley photograph of MC Crazy Titch back in 2004.
Every release Clint has dropped, he has communicated explorations with a touch of his memories growing up as a child and teenager. Amongst the different elements of his designing tools, nostalgia is most definitely one of them. It would be a great opportunity to see him create a look book from his campaigns in the style of old school, Nike Japanese magazines from the early 2000s.
We don’t collect or own physical-archival merchandise anymore. Social media has normalised the unhealthy, overconsumption of media and we miss out on creating a sense of remembrance. The Japanese, Nike magazines were bold, fun and ahead of its team for sure. This wasn’t just a magazine for sneakers, but a moment to capture a monumental time in life, essentially a time capsule.
Clint will execute this perfectly. This isn’t about replication but about documenting history and he has done that in the most refined way previously. Let’s see if this could happen. What do you think, would you purchase this? Because many people will for sure.
