Ever been to a party where people seemed more interested in looking cool than having fun? Yeah, we've all been there. That's why a group of friends decided to shake things up with DANCE AND GO HOME. In this chat with Deeds Magazine, the D&GH team shares their journey, their plans for the future, and how they're bringing attention back to the dance floor, one event at a time.
Deeds Magazine: Who are the key individuals behind DANCE AND GO HOME, and what unique skills or experiences do they bring to the table?
Eze (Founder): Our team is the key, but our audience is most important. We come from various professional and creative backgrounds across tech, consulting, media, event curation and more, so everyone is essential to the success of the movement and brings a unique skill set. As a collective, we often strategize on where we want to take the brand and how we can create untraditional experiences that push our community to grow with us.
Deeds Magazine: Can you introduce DANCE AND GO HOME to our readers? What inspired the creation of this brand?
Ash: We wanted to create a place where people could come enjoy themselves, find their peers, find friends, love, whatever the case is, and actually just have a good time.
Deeds Magazine: What is the core vision of DANCE AND GO HOME, and how do you plan to achieve it?
Somto: Our core vision is centered around reviving the dance floor at our events. We want attendees to truly enjoy themselves, dance, and have a great time. Often, despite a lively DJ, people might just hang out in the corners, so our goal is to ensure everyone is engaged and having fun. We emphasize creating an atmosphere where drinks are flowing, and the DJ plays a diverse range of music. This includes unique genres like soca and Francophone African music, making sure attendees hear new tracks they love and want to explore further. We aim for guests to leave with memorable music experiences, reinforcing why they should return for our next event.
Deeds Magazine: What role does community play in your events, and how do you engage with your audience before, during, and after your parties?
Obinna: Community is very important in spreading the word about our parties—it's very much a "tell a friend to tell a friend" approach. We’ve grown a lot through community support. During the parties, we engage with our audience by having photographers, offering free drink tickets, and involving them with live performances, such as letting them join in with a percussionist. After the parties, we often have food sponsors to ensure our patrons are taken care of, which helps us create a full experience before, during, and after the event.
Chim: To add to what Obinna said, one key thing we noticed after our first event was how much people loved the food sponsor—a Jamaican spot that provided oxtail at 4:30 a.m. after the party. It was such a hit that people kept asking if we’d do it again for the next event. We pay attention to what our community enjoys and try to bring those elements back, whether it's food, swag, or merch, to make sure they leave with something memorable. We’re also planning to roll out more events, not just nighttime parties but also daytime activations and pop-ups, to keep everyone more involved.
